Digital Marketing Acquisition Manager (Revenue) Full Time

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

We are seeking a Digital Marketing Acquisition Manager to join our Subscriptions Revenue team.  The primary responsibilities of this role will be to execute on the acquisition marketing plan and deliver on acquisition targets through an omni-channel experience across all channels – Onsite, Email, Paid Media platforms and App. This role will also be responsible for identifying and defining target customer segments, customer journey, and developing ad creative strategies with a test and learn approach to improve conversions.

RESPONSIBILITIES: 

• Execute on omni-channel digital subscription acquisition plans based on target audience and campaign objectives across all channels – Onsite, Email, Paid Media platforms and App.
• Grow acquisition through targeted campaigns keeping an omni-channel approach by defining key customer segments and journey.
• Work with internal and external partners to develop ad creative strategies and execute on these strategies for our acquisition campaigns.
• Manage and grow onsite acquisitions via the dynamic paywall, pencils, onsite banners and interstitials and other onsite vectors.
• Collaborate with our Paid Media partners to launch campaigns on our paid platforms and improve performance.
• Design testing plans to improve conversions across all channels and iterate on creative testing strategy.
• Integrate with product and operational teams to identify key opportunities to heighten the customer journey & experience especially for the purchase funnel.
• Develop insights into customer behaviour and work with internal and external partners to define target segments.
• Keep up to date with best practices in digital subscription marketing, both within and outside the industry.

QUALIFICATIONS:

• Post-secondary degree from a recognized institution in a related field. A bachelor degree in Commerce and a specialization in Marketing would be an asset.
• Minimum 3-5 years of relevant role experience.
• Marketing management knowledge and experience with a high-level understanding of digital media and experience in subscription/membership marketing.
• Ability to execute marketing campaigns from end to end – bringing marketing plans to life in market across different channels.
• A strong understanding of paid media campaign execution and performance.
• Thorough knowledge and understanding of Canadian content landscape, particularly news.
• A strong understanding of conversion funnel analysis.
• Ability to communicate across different functional teams and with external vendors/ partners.
• Collaborative style; works well with others.
• Strong oral & written communication skills

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.